February 1, 2019
Photo Credit: Celine Grouard

"Roth says he created INK the original partially out of a desire to protect his tattoos from fading and sun damage. An avid outdoorsman, Roth also wanted to create an environmentally friendly product."

December 19, 2018
Photo Credit: Dolly Faibyshev

"... Mr. Roth had come to talk about his newly introduced skin care line, called Ink the Original, which was created for people with tattoos. He came up with the idea himself, he said — a passion project born of his dissatisfaction with the options in the marketplace."

December 13, 2018
Photo Credit: Michael Avedon

"The experience [of getting a tattoo] is daunting. You don’t take it lightly. You would never think of buying a $1,000 pair of tennis shoes, which exist now, and leaving them out in the sun for even an afternoon."

December 11, 2018
Photo Credit: Aaron Richter

"It’s a language—ink—that everybody shares, especially if you don’t speak the same language. With ink, we read each other’s signs and icons. In that way, it’s much like music."